Some websites and web apps are using what I call “immersive design.” I have been researching blogs and magazines in hope for a proper name, and it seems that it is referred as “full-screen background“. I do not like this name because I do not find it descriptive enough. Technically, all backgrounds are filling the full screen, otherwise websites would look like crap. So I had to come up with my own name, immersive design, and a definition for it:
Immersive design is the use of a full-screen background image as the main design feature in a website, with the goal of creating a strong emotional impact on the user.
The term “immersive” puts more weight on the intent rather than the means. A full-screen background image is just a technical detail. The feeling of emotional immersion in the website is the real marketing value.
In this article, I am explaining why I am convinced that immersive design is one of the strongest yet underrated on-line marketing tools. I am also showing a few examples of immersive designs that I have been collecting while surfing the Internet.